From professional sports to entrepreneurship to strategic and creative leadership. After eight years as a professional canoe slalom athlete — including two world championship titles — I founded, scaled, and exited the fitness platform “DAS_WORKOUT.” in 2021. Since then, I’ve worked across strategy and visual communication, shaping brand identities and translating them into coherent, culturally resonant imagery. Today, as Brand Strategy Lead at Trade Republic, I’m responsible for defining and establishing the brand positioning of Germany’s highest-valued fintech across 18 European markets.