my strategic and creative philosophy centers on a bold, minimalist, and timeless approach. the goal is to strip away the unnecessary and find a meaningful narrative that connects with its audience.
based in berlin, germany. a city renowned for its liberal and progressive mindest, creating space for ideas that challenge convention.
educated through programms at hamburg media school (hms) and miami ad school (m.ad).
inspired by long-term stays and projects in major creative cities such as los angeles and new york.
latest commercial release
Project: Brad Pitt X Trade Republic
Role: Brand Strategy Lead & Director
Release: Q2 2026
A simple idea built around contrast: one of the world’s most recognizable faces, used with restraint. Brad Pitt creates attention; Trade Republic’s product benefits stay front and center. Clear benefits, minimal distraction, and a direct challenge to traditional banking.
A simple idea built around contrast: one of the world’s most recognizable faces, used with restraint. Brad Pitt creates attention; Trade Republic’s product benefits stay front and center. Clear benefits, minimal distraction, and a direct challenge to traditional banking.
Project: Brad Pitt X Trade Republic
Role: Brand Strategy Lead & Director
Release: Q2 2026
uncommissioned editorial work
For the Polestar editorial, I focused on the fully electric car’s minimalist interior, highlighting its refined details and shapes. Set in Los Angeles, a city aiming to be fully electric by 2030, the editorial parallels the Polestar’s design with the organic lines of the Walt Disney Concert Hall. The final shot captures the ocean beside the Pacific Coast Highway, emphasizing the car’s commitment to sustainability and its natural, grounded approach to modern transportation.
Los Angeles, 2026
Disclaimer: Visual concept study.
Unofficial and non-commercial.
For the Cloudmonster editorial, each footprint leaves a mark, helping city dwellers zoom out and enter their own realm. I captured this by imprinting a negative footprint in concrete, then placing the shoe on top, creating a powerful contrast and surreal visual. The editorial follows the journey of a person deeply focused, about to run, with the One World Trade Center soaring into the sky. This symbolizes the freedom running brings and the ability to dream, as the city’s noise fades away, leaving only the clarity of each step taken.
New York, 2023
Disclaimer: Visual concept study.
Unofficial and non-commercial.
For the Aeroready editorial, I captured the poignant reality of home workouts during the Covid era—a shared experience of solitary sweat. Leveraging the aeroready technology’s prowess against perspiration, I chose to spotlight only the non-aeroready, non-breathable parts with sweat—emphasizing contrast and visual storytelling. The result? A vividly perspired adidas logo and zipper, juxtaposed against the otherwise dry expanse, driving home the narrative of enduring readiness. Because impossible is nothing.
Leipzig, 2021
Disclaimer: Visual concept study.
Unofficial and non-commercial.
For the Defender editorial, an adventure unfolds, set against the raw beauty of Iceland—a journey through its unspoiled terrains, capturing authentic vignettes of life on the move. It begins with the dawn’s ethereal mist, the Defender poised against the sunrise, awaiting its next escapade. As we delve into the nuances of this luxury outdoor marvel, the visuals become dynamic, yet retain a sense of mystery, allowing one’s imagination to complete the picture. Culminating this expedition, I spotlight the iconic rear of the Defender, a nod to its storied lineage and legendary origins.
Iceland, 2022
Disclaimer: Visual concept study.
Unofficial and non-commercial.
For the Hicho editorial, a parallel universe emerges, where luxury and athleticism entwine, represented by Y-3’s Hicho shoe crafted by Yoshi Yamamoto. The Thorne s34 leather vita chair portrays opulence, heightened by the model’s classic suited stance. This contrasts sharply with the gritty spirit of streetwear—an oversized shirt, vest, and the rebellious skateboard. Emphasizing this duality, the model stands atop the chair and skateboard, resonating with the shoe’s thick platform, symbolizing elevation and unity of these two worlds. Framing this tale are shots of the shoe suspended in a land of nowhere, an ode to the limitless expanse of imagination where these two universes collide.
Berlin, 2022
Disclaimer: Visual concept study.
Unofficial and non-commercial.
For the Worker Jacket editorial, I sculpted an industrious atmosphere, intertwining stainless steel cables throughout the jacket—mirroring its zipper material and underscoring its worker silhouette inspiration. The visual approach was meticulous: capturing each facet of the jacket from a singular perspective, zooming into every intricate detail. This deliberate framing not only brings forth the construction ambience via the set design but also through the very essence of the photography, melding form and function seamlessly.
Berlin, 2023
Disclaimer: Visual concept study.
Unofficial and non-commercial.
currated documentary work
Fred Again, New York
Still 1 of 5
Fred Again, New York
Fred Again, New York
Still 2 of 5
Fred Again, New York
Fred Again, Berlin
Still 3 of 5
Fred Again, Berlin
Fred Again, New York
Still 4 of 5
Fred Again, New York
Fred Again, Berlin
Still 5 of 5
Fred Again, Berlin