as a creative director, i primarly work on brand development, brand strategies, and visual marketing in the field of film- and photo production. my aesthetic philosophy is centered arround a bold, minimalist, and timeless approach – always with the primary goal of not only reflecting a brand’s identity but creating a meaningful and consistent brand narrative.
based in berlin, germany. a city renowned for its liberal and progressive mindest, which encourages experimentation and innovation.
educated through studies at hamburg media school (hms) and miami ad school europe (m.ad).
curated editorial work
Y-3 examines sportswear through a sharp lens, informing an unconventional approach to the expected. The clean design of the Hicho Shoes rides on a thick platform, adding height and creating a subtle statement.
Any Terrain. Any Time. Any Mission. The new Defender pays tribute to the history of the sturdy vehicle and is made for 21st century adventures. #ABOVEANDBEYOND
Introducing the AMBUSH® unisex ZIP-UP WORKER JACKET, a sartorial masterpiece in the timeless shade of black. The fabric consists of 70% cotton and 30% linen, lending it a durable and raw touch. The oversized silhouette, monochromatic AMBUSH® logo embroidery, and seam detailing combine for a luxurious fashion statement.
AEROREADY technology by adidas. Sports equipment developed for and with athletes of every discipline. Athletes who change the game with creativity. Questioning conventions. Breaking and redefining rules. Only to break them again. #ImpossibleIsNothing
collection of moments/inspiration
@ricarda_funk
Canoe slalom athlete Ricarda Funk after her Olympic victory in Tokyo 2021.
@redbull
The RedBull Skate-Team at the world-famous Venice Beach Skate Park in 2016.
@sushibikes